When we were briefed on our collaborative practice for Responsive Orlaith and I decided that we really could start a collective, and that the John Lewis could be our first joint brief.
Why 'The Birds'?
My nickname is Wren (Lau Wren) and I had been toying with the idea of using that as my personal branding. Through looking at people like Lord Whitney and Nous Vous it became an idea that we could do it too.
I was looking at a nest in the trees, had recently rewatched Hitchcocks' film, we were chatting away and I suggested it. Orlaith immediately jumped on board and we were so excited we started bouncing around ideas for branding then and there.
What's what?
I already had my 'bird name' but Orlaith didn't really know what to call herself. She'd recently been singing dumb caberet show tunes to me, so became the Starlings. And starlings are notoriously brave, chatty and friendly, like Orlaith. I don't know if that means i'm little and fat like a Wren.
I painted the birds while Orlaith did the text. I also formatted our Cargo (and then taught Orlaith how to)
We are aiming to create things together as The Birds, but also separately which will be branded as The Birds. I'm thinking of basing Wren around this so it all links together for my individual practice.
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