I decided to look back on my own branding over the years to see how I progressed and what worked and what didn't.
In 2012 I had my first table at Thought Bubble which made me design business cards and stickers and things to give away, something John has discussed using in our Project Packs, give them things to remember us by.
Because I had a business card I also had to include a Call To Action, which meant making and figuring out Cargo.
I've kept it updated slightly over the years but now it looks tiresome and juvenile. I want to create something easy to navigate and visually interesting. Which I guess is what any visual communicator wants in a website.
I also attended Thought Bubble the following year after learning what sold and what didn't. Though I didn't need to reprint any of my cards because I was too shy to give any out! After coming to uni I decided to hold off on Thought Bubble for a year or so simply because I realised I needed to focus on refining my practice. Although the times I went and things I did when I was younger was brave and I gained a lot of experience from, I realise that pushing my work to a professional standard makes all the difference.
Another issue I found was comparing myself to everyone else. As a 16 year old girl doing a diploma in Graphic Design I found myself comparing myself to Kristyna Baczynski and Drew Millward, people that literally had years on me in the industry. This is still something I find myself doing and think I will do without my career but as it becomes a real possibility rather than a juvenile and naive plan I found myself not being able to actually DO IT and GET ON WITH IT. I am my own worst enemy. This year I aim to fix it.
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