What do they do?
Based in Brooklyn, they organise collaborative art projects that reach people globally. Part of the company is the travelling sketchbook library, allowing people to loan artists sketchbooks or publications. You can send in a sketchbook for other people to loan.
Political Factors
They work with artists and practitioners to distribute their sketchbooks, they have to consider copyright and the risks of loaning out other peoples work, What if people don't return them? What are the consequences they have put in place to prevent this?Although they work primarily out of a travelling library, they also have a store in Brooklyn and will need to pay rates and taxes on this as well as their offices/headquarters. If they do not it depends on what sort of company there are as to whether they can be personally liable.
They work with artists and practitioners to distribute their sketchbooks, they have to consider copyright and the risks of loaning out other peoples work, What if people don't return them? What are the consequences they have put in place to prevent this?Although they work primarily out of a travelling library, they also have a store in Brooklyn and will need to pay rates and taxes on this as well as their offices/headquarters. If they do not it depends on what sort of company there are as to whether they can be personally liable.
Economic Factors
The primary source of income is from artists buying a Sketchbook to fill. The Sketchbooks are $25 and $60 each if you want your sketchbook to be digitised. I assume that this covers wages and the trade cost of the sketchbooks. They also sell art supplies out of their online store. I think that a concern of the business would be losing sketchbooks, whether there would be a constant supply of people wanting to participate. They also employ around 10 members of staff so when there is a dip in sales can they cover wages?
Social Factors
They are feeding the need for tangible work and offering nostalgia that unfortunately comes with libraries now, because of the online and e-book alternatives.Technological Factors
Because things are mostly accessed online now, the shop has developed an option to have your sketchbook scanned and available in the online library. This opens up a much wider audience.
Relying on social media, they can connect with new artists and audiences to grow the business.
Strengths
They are very specialist and are the first people to provide a place where people can read lots of sketchbooks, allowing artists to showcase their work and also people to look and learn about people's processes.
Weaknesses
At the minute it is only in Brooklyn, though they take submissions from all over the world, this is still a very small catchment of people, without online submissions and the digital library they run the risk of being very insular.
Opportunities they have Taken
They saw a gap in the market for an art based library, took a chance on enough people submitting work.
They don't actually sell work, so they have had to rely on people purchasing sketchbooks to fill to fund them.
Threats they Face
Art and design isn't a necessity so when the economy struggles and people have less disposable income they are less likely to purchase a sketchbook to begin with.
They have to compete with people producing process art books, things like illustration now for sketchbooks.
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